A portion of every cap funds men's mental health 30-day returns. No questions. Free UK shipping We ship UK, EU, US A portion of every cap funds men's mental health 30-day returns. No questions. Free UK shipping We ship UK, EU, US

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Men die by suicide in the UK. Every day.

One every 108 minutes. That's the number.

The number isn't the problem. Pretending it's normal is.

The Idea.

HUSH funds UK men's mental health orgs already doing the work. £5 from every £38 cap is pooled across the shortlisted four for that drop. Every drop closes with a public receipt. Drop buyers help pick the next drop's shortlist. What the pool buys:

  1. 1 cap £5 One crisis helpline contact. Answered in under a minute.
  2. 5 caps £25 One peer support session. Two hours. Up to 20 men. Free at the door.
  3. 20 caps £100 One rider trained in Mental Health First Aid.

Where we're at.

Drop #1 is live. £5 from every cap is pooled and split across the four shortlisted UK men's mental health orgs below. Drop #1 buyers help pick the four shortlisted for Drop #2.

£320

Raised

80

Riders Helped

#01

Drop

The Process.

01

Built in.

£5 from every cap. Each drop funds four shortlisted UK men's mental health orgs.

02

Shown in public.

Every drop we publish what went where. Amount. Partners. Receipt. One page.

03

Shaped by riders.

Each drop funds four shortlisted UK men's mental health orgs. Drop buyers help pick the four on the next drop's shortlist. Your cap. Your call.

Drop #1 shortlist.

Four UK organisations are shortlisted for Drop #1. The drop's pool is split across all four. We name every one of them on the receipt when the drop closes, alongside the amount each received and proof of payment.

Crisis line

Shortlist

A national, free, confidential helpline and webchat for men at the point of crisis. Answered fast, day or night. This is the part of the pool that catches a man on his worst night.

Weekly talking groups

Shortlist

Free peer-to-peer groups for men, running every week in towns across the UK. No referral, no waiting list, no fee. Turn up and sit down.

Rider support

Shortlist

Mental health support built specifically for the motorcycling community, delivered face to face at ride-outs and meets, with riders trained in Mental Health First Aid. Made for us.

Prevention and research

Shortlist

Long-horizon funding for men's mental health research and suicide prevention programmes. The part of the pool that works on why this keeps happening.

The Results.

Every drop we publish the pool in full. Amount raised. Partners funded. Receipt attached. Drop #1 live since 26 Jul 2026. First receipt lands when the drop closes.

Drop Raised Partner Receipt
Drop #1 Live since
26 Jul 2026 Pool splits across the 4 shortlisted below. Due 14th October 2026

HUSH exists because someone I loved died by suicide. Her loss changed the course of my life.

Today, HUSH starts with men. One day, it will stand beside anyone who's walked a similar path.

Thank you for being part of the beginning.

James Founder, HUSH

Questions you might have.

Where does the money go?

Every cap in a drop puts £5 into that drop's pool. The pool is split across the four shortlisted UK men's mental health orgs for that drop. Every pound in the pool reaches those orgs. We name each one on the receipt published at close of drop: total raised, split by organisation, proof of payment. See the tracker.

How much of the cap price goes to the cause?

£5 from every £38 cap. 13%. Sits inside the price.

When do you actually donate?

At the end of every drop. The pool is split across the shortlisted four. Receipt lands on this page within 14 days of the transfer.

Who chooses the shortlist?

Drop buyers do. Drop #1's four shortlisted orgs were picked at launch. Drop #1 buyers help decide the four shortlisted for Drop #2, and so on. Every drop, the previous drop's community shapes the next drop's cause.

How is the shortlist chosen?

UK-based. Verifiable financials. Operating at scale. Between them the four have to cover crisis, community, and prevention, so the pool reaches a man wherever he is. Rider-specific support carries weight with us. We name every organisation on the receipt when the drop closes.

Can I nominate a new partner?

Yes. Email crew@thehushcollective.co.uk. The org. The case. Why it matters. Considered for the next drop's shortlist. Bar is UK-based, verifiable financials, work that keeps people alive.

Is HUSH a charity or a brand?

Independent brand with a cause built into the model. We're not a charity arm of a bigger label, not VC-backed, not selling merch to promote a foundation. Every cap sold funds mental health support, publicly and on record.

Does the cap actually fit?

One size fits most: 54.9 to 60cm head circumference, adjustable plastic snap closure on the back. Six-panel structured trucker, sits high, mesh back for airflow. Yupoong 6606 blank, embroidered HUSH branding (not printed).

Shipping and returns?

UK free shipping, always. EU €7.95 flat (VAT included). US $9.95 flat (no duty under $800). UK arrives in 3 to 5 working days, EU in 5 to 8, US in 5 to 10. 30-day returns on unworn caps. Cause portion stays funded either way.

Wear it. Keep riding. The cap funds the work.

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